Importance, Restaurant

Why is menu design important?

I decided to choose this topic because I am a hospitality major and I have a lot of knowledge about menu design. Most people don’t actually know that a well designed menu increases the chance for a restaurant to survive. The menu is the first thing people physically hold and view when they sit down and once they see it, they can truly get a feel what they to expect from this meal. Even something as small as a description of an item or the font provided on the paper can sway peoples opinions on a restaurant. I truly believe its important for people to understand why a well designed menu is important in the restaurant industry, which is why I decided to share it in this blog!



Hello and welcome to my blog all about restaurants and the importance of their menus! When you think of the restaurant industry, what do you think is the most important aspect to its success? A lot of people think it’s the ambiance of the room or the quality of the food, but in reality, the most important aspect of a restaurant’s success is the menu design. A restaurant’s menu design is the most important internal marketing and sales tool. It not only directly influences what a customer will order, but ultimately how much a customer is willing to spend. In this blog, I intend to teach you all the ins and outs of how a well designed menu can really increase restaurant profit and how it can bring a ton more customers in!