Hello and welcome to my blog all about restaurants and the importance of their menus! When you think of the restaurant industry, what do you think is the most important aspect to its success? A lot of people think it’s the ambiance of the room or the quality of the food, but in reality, the most important aspect of a restaurant’s success is the menu design. A restaurant’s menu design is the most important internal marketing and sales tool. It not only directly influences what a customer will order, but ultimately how much a customer is willing to spend. In this blog, I intend to teach you all the ins and outs of how a well designed menu can really increase restaurant profit and how it can bring a ton more customers in!